Brand Mark & Concept
Design Concept: The Witfly logo embodies symmetrical, abstract geometric aesthetics, combining the dynamic tension of soaring wings with a starburst icon. The elegant upper curves and sharp outward facets signify stability, agility, and forward-looking innovation.
Grid & Construction Principles
Construction Rules
- Curvature Control Circles (R250): Both lateral contours are derived from tangent arcs with a radius of $R=250\text{px}$ to ensure flawless smooth transitions.
- Symmetry & Axis Alignments: Horizontal and angled construction baselines intersect precisely at the origin to define outer points and facet angles.
- Angular Convergence: All extending facets align strictly along the red reference tangents, creating mathematical precision and dynamic momentum.
Color Palette
Obsidian Black
Primary Brand Color
HEX: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
Pure White
Secondary / Reversed Color
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Clear Space & Minimum Size
Clear Space
Maintain a clear area around all sides of the logo equal to at least 1/4 of the total logo height (1X). No text or graphics may intrude into this zone.
Minimum Size
Print: Width ≥ 15 mm
Digital / Screen: Width ≥ 48 px
Background Applications
Incorrect Usage
- ✕ Do not stretch, skew, or distort proportions
- ✕ Do not rotate or slant the logo
- ✕ Do not alter colors or apply gradients
- ✕ Do not add drop shadows, glows, or 3D effects
Brand Combination Forms
Primary Horizontal Lockup
Standard left-icon right-text horizontal combination, ideal for website headers, navigation bars, and official documents.
Secondary Vertical Lockup
Centered vertical lockup, commonly used for app splash screens, product packaging, and posters.
Compact Horizontal Lockup
Compact horizontal layout featuring a trailing brand mark badge, suitable for footers, software status bars, or copyright notices.
Standalone Brand Mark
Standalone icon logo, best for app icons, social media avatars, or environments with high brand recognition.
Standalone Wordmark
Pure typographic mark, designed for highly minimalist contexts or layout constraints.